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Audi Joburg Fashion Week – Doreen Southwood

Audi Joburg Fashion Week – Doreen Southwood


Doreen Southwood1

Doreen Southwood3

Doreen Southwood2

Doreen Southwood4


So lovely Doreen from Mememe in Long Street, Cape Town, blew our socks off a little bit. Let me explain. It was risky. Not all the risks paid off, but there it was, all the way out there, without losing any of the integrity or functionality of the garments. That’s something.

I know all the designers work hard, but lordy, this was something quiet special. The sheer volume of effort and creativity, innovation and detail… it was a collection that challenged in an inoffensive way. It delighted unexpectedly and made you think about fashion. Real fashion, not the stuff selling in chain stores around the country. For that I thank her from the bottom of my heart.